A little while ago, the ICP released a beautiful, thought provoking track called Miracles. Not entirely persuasive, the lyrics are heartfelt, and get straight to the core of the ICP's issues with cogent thought.
I think Shaggy2Dope and Violent J say it better.
Know your meme suggest it might all be clever marketing...
...and as they point out, it has been everywhere, from Saturday Night Live to.. well, Shallow Rave, I guess.
Thanks to Adam.